I like to follow Lumber Liquidators both on the web and off. How can you not see them all over the place? Baseball games for example. Look behind home plate where Major League ball teams offer advertising. Look on the web; these guys spend a lot of money on advertising.Growth?
They continue to open many new stores by my surprise. One would think with the economy and the shrinking demand for hardwood flooring they'd be a bit more conservative. Sales for existing stores are down a bit according to their reports but they continue to open new stores at a considerable rate.
Lumber Liquidators has a secret. Keep it simple and offer low prices. You won't find them in the high rent district, but off the beaten trail. Yet they attract many. Although they don't see the massive lines of recent years when a great advertisement hit the streets, people are still magnetized to what they offer.
