New York Times: Staging a Home

There’s a very interesting article in the New York Times’ magazine today about the business of home staging. It says that now more than ever, it’s very difficult to sell a home, especially one priced in the millions, so it’s well worth the time and effort to stage a home. Prospective buyers get a home with a story and a family, so it’s easier to imagine themselves living there. There’s even a short video with Meridith Baer, one of the premier home-stagers, with a staff of 170 to help her get a home in perfect condition.She charges between $10,000 and $150,000 to stage a house, but if you’re talking millions in selling price, who’s is going to quibble?